Persuasive Advertising Messages

Persuasive Advertising Messages

Length: 593 words (1.7 double-spaced pages)

Rating: Excellent

Open Document

Essay Preview

More ↓
I will use the central route to persuasion because we are providing a high-involvement service. We want to show advertisements with strong, well documented issue- relevant arguments that encourage cognitive processing. The type of source I will use is informal sources because from reading the articles on Curves the formal sources thinks that Curves work-out plan is not effective. So we want opinion leaders to get our name out to the public. For the message appeal I will use factual appeal because for Curves it will be more effective in persuading my target audience.
For the message framing I will use negative message framing because research indicates that negatively framed messages were more persuasive in high-involvement situations that encourage detailed information processing. I will use a two-sided advertising message because we want to show our customer why our gym is better than our competitors.
My magazine ad would be a group of ladies who are on various machine exercising and they would be in their mid-thirties, who are a little bit overweight. Then the headline would read “IMPROVE YOUR CURVES”. The written copy would say “ Ladies are you tired of fancy, over priced gyms where you spend long tireless hours on exercise machine and your bodies are not seeing any improvements. Then, we have the gym that is right for you. Here at Curves our workout plan is only 30- minute, no-nonsense individual workout on 8 to 12 exercise machines. While other workout centers cater to a marker segment that demands luxury, Curves focuses on larger segment- women with little time or money to spend on exercise routines. Whereas other fitness centers offer a wide variety of classes, workouts, and services, Curves offer only one. Curve’s is all about a quick no frills workout gym, where the women are in T-shirts, shorts or sweatpants (Instead of multicolored spandex.)

The registration fee runs between $40 and $70 with a monthly fee of between $29 and $49 depending on where the center is located. These fees add up to a yearly cost of $388 to $658, compared with the thousands people spend at fancier gyms each year. Spaces are limited so sign up as soon as possible. Because muscle weighs more than fat, we here at Curves measures success in inches, not pounds. One of our clients moved from a size 22 to a 12 shedding a total of 48 inches in as little as 5 months and she as recommended our services to her friends and family.

How to Cite this Page

MLA Citation:
"Persuasive Advertising Messages." 21 Jan 2019

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Advertising And Social Responsibilities Of Advertising Essay

- Introduction: Advertising to children is a controversial issue that has been debated for years. Advertising plays a significant role in business and in society. Alongside with advertising comes ethical and social responsibilities, this is most important when advertising is directed to children of all ages. It is obvious that commercials targeting children have experienced great changes over past years, leading to exceptional levels of advertising reaching young audiences. Advertisers use different tactics to attract children’s attention, resulting in several opinions that vary in response to this particular issue....   [tags: Nutrition, Obesity, Advertising, Child]

Research Papers
1581 words (4.5 pages)

The Degenerative Influence of Advertising on Society Essay examples

- Advertising is designed to foster a desire to purchase goods and services, yet it is much deeper than that—advertising is a system of effective manipulation that twists the mentalities of those subjected to it. It shapes people’s views of the world and warps their connections to each other. Therefore, advertising not only shapes their personal values but also distorts them until their principles no longer come from within them. Thus, in my opinion, advertising, unless deeply rooted in high ethical standards, destroys any concept of community, common morality or deep bonding....   [tags: Advertising]

Research Papers
1574 words (4.5 pages)

Essay about The Negative Effects of Advertising on Children

- What are some the implications media is having on the youth of today. Are parents competing with sophisticated physiologically designed media to keep their children healthy and safe. How and why does advertisement influence the social, physical, cognitive, and moral development of young children. The major influence in the social construct of moral and cognitive development of an individual is the family. Due to the influences on the youth of today, parents need to be more aware, and combat the effects of advertising on children....   [tags: media, advertising]

Research Papers
911 words (2.6 pages)

Essay about My Advertising Campaign For Chip Magnet Salsa

- ... Some of the most remembered commercials and ad campaigns use humor to interest viewers. An example of humor used in a commercial is still known today from Wendy’s “Where’s the Beef” advertisement. I used a play on words to add wit and humor into my advertisement. Phrases such as “hey big dipper” and “all that and a bag of chips” express humor which helps “consumers remember the ad and associate positive feelings with the product” (Analyzing Persuasive Techniques in Advertising). When consumers reflect back onto the advertisement or hear the phrases used, their brains will instinctively crave the spicy salsa as seen in the ad....   [tags: Advertising, Rhetoric, Advertising campaign]

Research Papers
1193 words (3.4 pages)

The Effects Of Advertising On Society 's Society Essay

- With techniques like humor, testimonies, facts, and generalizations, it is no wonder that in today’s society, we are all susceptible to the messages dealt out by advertisers. There are different types of advertising that may be in magazines, flyers, billboards, and television commercials. We are aware advertising is meant to persuade us to buy a product, but do we know the methods advertisers use. The following types of advertising claims are ones that we see every day, often without even realizing: the weasel claim, the unfinished claim, the “we’re different and unique” claim, the “water is wet” claim, the “so what” claim, the vague claim, the endorsement or testimonial claim, the scientifi...   [tags: Advertising, Brand, Graphic design, Question]

Research Papers
1236 words (3.5 pages)

Persuasive Presentation Of The Bud Light Party Essay examples

- An effective advertisement is able to persuade its viewers by providing informative facts about a brand that help create a sense of liking, which will enhance certain attitudes and feelings about the brand from the target audience. If an advertisement is effective it will be able to persuade its target audience. The persuasive appeals used in the Bud Light Party advertisement are source likeability, humor appeal, and appeal to broad cultural values, specifically patriotism. This paper will analyze how these three persuasive appeals can make an advertisement successful by grabbing the attention of its target audience, the millennial generation, making them more likely to have purchase intenti...   [tags: Advertising, Brand, Generation Y, Source]

Research Papers
1617 words (4.6 pages)

The Exploitation Of Children In Television Advertising Essay

- The Exploitation Of Children In Television Advertisements Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products....   [tags: TV Media Advertising]

Research Papers
4398 words (12.6 pages)

Advertising Essay examples

- Advertising According to the American Marketing Association, advertising is, ‘any paid form of non-personal presentation and promotion of ideas, goods or services by an identifiable sponsor’. Advertising can be a costly promotional tool but, many businesses continue to use it. I have listed the following reasons why a business needs to advertise: * To create awareness, customer interest or desire * To boost sales * To build brand loyalty * To launch a new product * To change customer attitudes * To build the company or brand image * To remind and reassure customers * To offset competitor advertising * To support the sales force Advertising consist of two main features: the message and th...   [tags: Business and Management Studies]

Research Papers
1071 words (3.1 pages)

Essay on Advertising

- Advertising Advertising is a way of bringing information to people. Some adverts inform people about meeting or event’s. However, most advertising is from companies that make goods or provide services, telling people about thing they have to offer. We have advertising because we need to sell product as well as companies want to make money and people want to know what products are available to buy. In advertisement many companies go in a competition. People advertise using posters in the street....   [tags: Papers]

Research Papers
673 words (1.9 pages)

Advertising Essay examples

- School, family and church all have an effect on teenagers, but nothing will ever measure up to the effect that advertising has on our nation’s youth. The advertisements target our youth by way of radio, television and newspaper. Advertisers use special tactics to persuade youth to buy their products. With the ever growing world of mass media becoming more accessible to children, we must realize the effect advertising has on the youth of today. Multiple television sets are commonplace in today’s homes....   [tags: essays research papers]

Research Papers
2272 words (6.5 pages)

Related Searches

“And by the way NO MEN are allowed in our facilities, the workouts are designed especially for women. So we hope to see you soon in our gym and remember you can always improve your curves.

I designed the ad this way because I was aiming at high-involvement consumers, so I packed as much information into the ad as possible. This is why I choose the central route to persuasion. The source had to be informal because the formal source does not think too highly of our gym. It only made sense to for me to use factual as my message appeal because we are trying to get customers to come to our gym so we are just giving them plain facts on why they should come to Curves. I used negative message framing because negatively framed messages are more persuasive in high-involvement situations that encourage detailed information processing and this is my target audience. I made it a two-sided advertising message because we want to show our customer why our gym is better than our competitors.
Return to