=================Hamilton, Patterson, and Richards point out that “Many attribute the rise in obesity since the early 1980s to the overconsumption of fast food (Hamilton, Patterson and Richards, 2007, 425).” And the authors further note, among many such fast food organizations, “...firms price products dense in addictive nutrients below marginal cost, but price products high in non addictive nutrients higher than would be the case in perfect competition (Hamilton, Patterson and Richards, 2007, 425).” Thus in short, what this does is help “build a community of consumers who are not just loyal to a particular firm 's products, but addicted to them (Hamilton,...
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...tising, with the interests towards meeting consumer health needs—not merely demands—are essential. Such practices will go a long way in the service of fast food organizations in an increasingly more health conscious society. And the more the public is convinced the products it purchases from such organizations are of good quality, and the less they feel lied to through advertisement, the conclusion is only logical: the more they will continue to purchase fast food products from these organizations, and the less negative media attention it will draw to such organizations, ensuring their stable foundations in the future. There is, in sum, the very real need for better business practices in the fast food industry when it comes to advertising; not only to ensure greater benefits to the average American consumer, but to the average American producer of fast food as well.
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